OTTO Phase II Branding

The branding for this new development property in Philadelphia’s up-and-coming Brewerytown neighborhood references the exquisite architectural details. To accentuate materiality, we mimicked the details of the facade—weaving together the strong green lines of the building with images evoking the neighborhood. The look and feel of the branding promote a sense of modern luxury while communicating the message that Otto on the Park defines intentional design.