Drift Roses

While working for Star Roses and Plants, I led the rebrand of Drift Roses. The product had been on the market for close to twenty years, but sales were low due to poor brand awareness. I designed a new logo and brand concept that matched both the charm, elegance and higher price point of the product. The project included a full retail package, consumer advertising campaign, and website design. I also directed and styled several photo shoots for the brand’s image library and social media campaign. The year following the re-brand, the product saw a 60% growth rate and continues to have retail success.