Case Study 01:
City Block Team
A well-known and respected name across Philadelphia, Jeff “City” Block and his City Block Team are one of the biggest players in the region for real estate. It was important for the brand identity to be respectful of Jeff's distinguished legacy, to express his love for the city of Philadelphia and to be both dynamic and versatile. Through a collaborative process, we landed on a branding system that achieved these goals, and most importantly, felt authentic to Jeff and the team.
Previous Branding
Case Study 02:
Jonathan Fink Group
A passionate cellist, realtor Jonathan Fink found his place in the world within the musical communities of Philadelphia. His niche is relocating performing musicians and it was important to maintain that connection in his new branding system. We landed on a logo mark directly inspired by his cherished instrument. The refreshed brand identity still reads as musically inspired but is more succinct and modern.
Previous Branding
Select Logos
2018–2021
